I have found an powerful strategy to keep myself from going into downward spirals of resentment, blame and self doubt, when I find myself brooding over thoughts like, “I not making any money in this business” or ” I just can’t do Network Marketing”. When I recognize I have thoughts like these, I try to shift my negative thoughts by making a positive argument.
As a result of a psychological phenomenon that might be called “argumentative reasoning”, we are very skilled at arguing a particular case. When we take a position, we look for evidence to support it, and we find reasons that prove our point, and then we stop, satisfied. This mental process gives us the illusion that our position is objective and well justified.
However, if we try to argue the reverse position, we can make that case very easily. If I tell myself, “I can’t sell” I can come up with examples of the times I missed a sale; if I tell myself “I am a friendly person” I remember all the times when I reached out to someone. I am generally able to argue both conclusions quite persuasively. To make use of this phenomenon, I have resolved to make a “positive argument” to challenge my critical thoughts about my network marketing company or my marketing efforts.
Making the “positive argument” also helps me combat my decided habit of unconsciously overestimating my ability to accomplish certain results relative to other people. Studies have shown that when a husband and wife estimated what percentage of housework each performed, the percentage added up to more then 120 percent. The same was true business school students estimated how much they had contributed to a team effort, that total was 139 percent. The ‘positive argument” technique has the added benefit of helping to make realistic estimates.
Now when I start thinking, that no one is interested in my network marketing business I now shift my thoughts and make the opposite argument. I argue to myself that I see the busyness and there are thousands of others who see the opportunity and like the product. Then I think about all the advantages to network marketing and all the benefits of the product and I realize again why I joined a network marketing company.
Forrest Woods is a Marketing Professional. Learn Positive Marketing Secrets with My Lead System Pro. Learn what to say to make a sale check out MLSP.
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